TikTok is introducing a updated setting that enables them to lessen the amount of AI-made media appearing in their feeds. This step comes as the company disclosed that it now features over 1 thousand million AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a full-scale rollout. This development comes amid a increase in AI-generated material, spurred by recent video-generation tools.
AI Proliferation Online
Recent reports that almost a tenth of the most rapidly expanding video streams on another major platform primarily display AI-generated videos. A large amount of this material is considered low-quality AI content, a term for substandard, mass-produced content that is typically nonsensical or surreal.
“We know from our community that many people like content created using AI tools, from computer-generated images to informative clips, and we aim to give people the ability to see more or less of that, depending on their own choices,” commented a platform representative.
Volume and Proportions
The service shared that there are presently 1.3 billion videos on its service tagged as artificially created. Overall, more than 100 million videos are submitted to the platform each day, making AI-generated material a limited part of its total content library.
How to Adjust Settings
Members will be able to limit or boost the level of AI content they view by accessing the content preference feature in the platform and selecting the AI content topic. Further subjects that can already be controlled under the filter cover current affairs, clothing, cosmetics, and choreography.
Platform Guidelines
Its rules require creators to label “realistic” AI-made content, and it bans dangerous deepfakes of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be taken down under its community policies.
In addition, the service will now attach an AI-generated tag to content produced via its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This action is designed to deter users from trying to bypass the tagging system.
Educational Initiatives
TikTok is also establishing a $2 million AI literacy fund for professionals and groups to produce learning resources about using AI responsibly. This project will benefit non-profit groups focused on teaching coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, amid controversy over plans to make redundant a large number of content moderators in the United Kingdom. TikTok is set to reduce 439 jobs in its content moderation division in the UK capital, with worker representatives and online safety experts raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would continue to be important, but automated tools can protect employees by eliminating the most graphic content ahead of it gets reviewed by humans. The company stated a 76% decrease in shocking and graphic content handled by content reviewers over the last 12 months due to intervention by its AI tools.
It is vital to balance people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is making a difference process content quickly.”
